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☆ Amazon's appearance at Upfronts highlights push beyond digital ads and into traditional media
▼ + stars: | 2024-05-15 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +4 min

But it's no longer just about digital ad dollars, and Amazon's inaugural presence at this year's Upfronts events is the clearest indication that the e-commerce giant is prepared to take on traditional media. Amazon's Prime Video and other streamers would historically be featured at Newfronts, which is digital media's take on Upfronts. This year, they're projected to spend roughly $18.8 billion on traditional TV ads during Upfronts, an increase of 1% from a year earlier, according to eMarketer. 1 question all of you asked was, 'When are you going to show ads on Prime Video?'" He showed how the business has evolved to include digital video ads on Prime Video.

Persons: they're, Cowen, Alan Moss, we've, Reese Witherspoon, Jake Gyllenhaal, Paul Kotas, We've, Kotas, we're, — CNBC's Lillian Rizzo, Alex Sherman Organizations: Meta, Google, Amazon, Disney, Comcast, Netflix, Google's YouTube, Prime, Revenue, National Football League, CNBC Locations: Amazon, U.S

☆ Here are Wednesday's biggest analyst calls: Nvidia, Netflix, Dell, GM, SunPower, Alphabet, Nio, Tesla, Exxon & more
▼ + stars: | 2024-05-15 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Here are the biggest calls on Wall Street on Wednesday: UBS reiterates Nvidia as buy UBS said it's standing by its buy rating heading into Nvidia earnings next week. Wells Fargo names Natera a top pick Wells said the fertilizer company is a new top pick at the firm. Morgan Stanley resumes Exxon as overweight Morgan Stanley resumed coverage of the stock and says it has "attractive growth at a compelling valuation." Morgan Stanley reiterates Palo Alto as overweight Morgan Stanley said it's bullish on shares of Palo Alto heading into earnings next week. Morgan Stanley names Dell a top pick Morga Stanley raised its price target on the stock and says it remains a best idea.

Persons: it's, Cantor Fitzgerald, Tesla, Canto, Tesla's, Wells, CTVA, KeyBanc, TD Cowen, Janus Henderson, Morgan Stanley, Palo, Bernstein, Mills, Campbell, underperform Bernstein, Wolfe, SunPower, Dell, Morga Stanley, Stephens, Truist, Oppenheimer, Will, DA Davidson Organizations: UBS, Nvidia, " Bank of America, Bank of America, Alphabet's, Google, JPMorgan, China, Deutsche Bank downgrades, Deutsche, Fair, Six, Sciences, NTR, Netflix, Energy, Palo Alto, Palo, Food, Tech, Barclays, General Motors, Holdings, ALC, Apple, Apple's Worldwide Developer's Conference, Will Apple, Walmart, D.A Locations: OW, Palo Alto, U.S

☆ Advertising volume will shift between streaming players, says Propagate's Ben Silverman
▼ + stars: | 2024-05-14 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAdvertising volume will shift between streaming players, says Propagate's Ben SilvermanBen Silverman, Propagate co-CEO and former NBC Entertainment co-chairman, joins 'Money Movers' to discuss how Silverman characterizes the round of television upfronts, which streamers the capital will flow to, and much more.

Persons: Propagate's Ben Silverman Ben Silverman, Silverman Organizations: NBC Entertainment

☆ 'Squid Game' season 2 is coming in December, according to its star Lee Jung-jae
▼ + stars: | 2024-05-14 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +1 min

Lee Jung-jae told Business Insider that "Squid Game" season two was coming in December. "Squid Game" was a massive success for Netflix, and is its most-viewed series to date. AdvertisementThe highly anticipated season two of "Squid Game" is on the horizon. When BI asked if Lee could tease anything about the upcoming second season, the actor kept the major details close to his chest. This story is available exclusively to Business Insider subscribers.

Persons: Lee Jung, jae, Lee, Seong, — Organizations: Korean Netflix, Netflix, Service, Disney, Business Locations: Korean

Here's what will likely be topics of discussion during Upfronts week, whether it's on stage, in the audience or in private. That dependsMedia companies just finished reporting quarterly earnings, which showed traditional TV is still lagging behind streaming and digital when it comes to ad revenue. Streaming advertising was up 22% across media companies, and now makes up 18% of total advertising. Tech companies including Snap , Roku , Google and Microsoft each saw digital advertising revenue make a comeback this past quarter. Streaming advertising revenue jumped 70%, but the overall number is much lower — just $175 million.

Persons: Kevin Mazur, David Zaslav, Tim Nollen, Mike Kemp, Bob Iger, YouTube's, Tom Hiddleston, Loki, Peacock, Hugh Johnston, Hulu —, NBCUniversal, LeBron James, Jevone Moore Organizations: Getty, Getty Images Media, Hollywood, Warner Bros, Discovery, Media, Upfronts, Macquarie, Tech, Google, Microsoft, Netflix, Disney, Amazon Prime, Amazon, National Football, YouTube, Nielsen, Comcast, Radio City Music Hall, ESPN, Madison, Warner Bros . Discovery, Max, Fox, Sports, NBA, Los Angeles Lakers, Los Angeles Clippers, Crypto.com Arena Locations: Waterloo, London, United Kingdom, U.S, New York City, Hulu, Los Angeles

☆ We're entering advertising's new era
▼ + stars: | 2024-05-02 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at the biggest topic at this year's TV upfronts , and how it's a sign of advertising's new era. What's on deck:Markets: Morgan Stanley's new wealth boss outlines the bank's playbook for hitting $10 trillion in client assets. Andy Kiersz/Business InsiderYou might be wondering what retail data has to do with television advertising.

Persons: —, Morgan, Don Draper's, Burton, Jenny Chang, Rodriguez, Business Insider's Lara O'Reilly, Lucia Moses, Andy Kiersz, Andy Jassy, hasn't, Finn, Morgan Stanley, Michael M, Tyler Le, Jed Finn, Andy Saperstein, there's, Joseph Stiglitz, Jerome Powell, Justin Sullivan, Wells Fargo, Kevin Scott, Satya Nadella, Bill Gates, Pablo Declan, Shari Redstone's, tanked, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Tech, Wall, Getty, Google, Amazon, Disney, Kroger, Walmart, Big Tech, US Department of Labor, Apple, Department, Paramount, Trump Media Locations: China, OpenAI, New York, London

☆ Presenting the star of this year's TV upfronts: Retailers
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.

Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York

☆ How Amazon won over skeptical advertisers to get Prime Video off to a strong start
▼ + stars: | 2024-04-23 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com time to read: +5 min

Amazon is also staffing up for Prime Video sales teams, recently hiring ad veteran and former NBCUniversal sales exec Krishnan Bhatia as VP of global video advertising for Amazon Ads. Advertisers' initial reaction to Prime Video ads was mixedAdvertisers reacted with a mix of excitement and skepticism when Prime Video entered the TV ad market last year. Amazon estimated Prime Video ads would reach 115 million monthly viewers in the US. AdvertisementBut the skepticism was short-lived as Amazon set Prime Video up for success in several ways. Amazon will also have to start regularly sharing data showing advertisers how many people are actually watching Prime Video and for how long.

Persons: —, Krishnan Bhatia, Amazon, It's Organizations: Service, Business, YouTube, Hulu, Amazon, Comcast, Disney, Etihad, Best, Samsung's, Prime, Amazon Ads, Netflix, Street Journal

☆ NBCUniversal describes how it's using generative AI to match ads to viewers — and says they can perform up to 49% better
▼ + stars: | 2024-03-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

NBCUniversal is testing gen AI-driven ads, joining Google and Meta in the race to use generative artificial intelligence to sell advertising. Megan Pagliuca, chief activation officer at Omnicom Media Group, said the agency planned to test NBCU's approach with a number of advertising clients. The gen AI ads and other One24 initiatives come as NBCU and other TV sellers are looking for an edge leading up to the upfronts, TV's big annual selling period. It's also introducing shoppable TV ads aimed at sports fans and a new way for advertisers to see the effectiveness of their ads overall. Apple is also experimenting with using AI to sell ads, Business Insider has reported.

Persons: NBCU, it's, John Lee, Lee, Megan Pagliuca, It's, Max, Google Organizations: Google, Business, Omnicom Media, Disney, Meta, Apple Locations: One24

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

☆ Why Netflix, Disney, and other Hollywood companies are flocking to CES this year
▼ + stars: | 2024-01-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Advertising and marketing pros made up 7% of CES' attendees in 2023, per CES. Look for topics like the creator economy and the rise of artificial intelligence to dominate the conversation for advertisers, Kassan added. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. The cost advertisers pay for streaming ads is expected to decline as platforms release more inventory, particularly with Amazon unleashing ads on Prime Video. Advertisers also have more options with the fast-growing FASTs (free, ad-supported streaming TV channels), which primarily offer older TV shows and movies.

Persons: David Benioff, Weiss, Alexander Woo, Amy Reinhard, execs, It's, who'll, Patrick Pannett, Michael Kassan, Evan Spiegel, Kassan, — that's, Rita Ferro, NBCUniversal's Mark Marshall, NBCU's Peacock, NBCUniversal, Peacock, NBCU, Tanner Elton, Amy McDevitt, Ludacris, Jon Steinlauf, GroupM Organizations: Netflix, CES, Business, Consumer Technology Association, Madison Avenue, Walmart, Disney, Nexstar Media Group, Nvidia, Paramount, CTA, Tech, NBC, Bravo, Amazon Ads, Warner Bros, Magna, CTV, Hulu, Intelligence, Prime Video Locations: Las Vegas, Peacock

☆ YouTube is facing a reckoning as rivals offer TV streaming scale for the first time
▼ + stars: | 2023-11-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

One holding company exec said for the first time in years, their clients' YouTube spending hasn't increased this year. Execs also cited suitability of YouTube content as an ongoing factor in their spending allocations. YouTube TV , launched in 2017, provides linear and on-demand programming, and parent Alphabet has called it a bright spot for subscriber growth. YouTube also pitches TV advertisers on YouTube Select, which lets advertisers run ads on the top 5% of its most popular programming. And last year, YouTube reached a deal to make NFL's Sunday Ticket games an add-on for YouTube TV subscribers.

Persons: Max, Execs, Adalytics, Dan Salmon, Brian Albert, Albert, Nielsen, it's, we're, execs, Brian Wieser, Wieser Organizations: YouTube, Business, Disney, Paramount, Amazon, Prime, Google, Hollywood, New, Research, US, Netflix, Hulu, Sunday Ticket, Nielsen . Ad, YouTube's Locations: Madison, Wall

☆ The advertising winter may finally be starting to thaw
▼ + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The long advertising winter could be coming to an end in the second half of this year. There are tentative signs that the advertising winter is starting to thaw. Meta, which derives more than 98% of its revenue from advertising, reported revenue well ahead of analysts' estimates for the second quarter. To be sure, some pure-play advertising companies remain challenged. Indeed, on Thursday, the US Commerce Department said the US economy grew by 2.4% in the second quarter, which was up from 2% in the first quarter.

Persons: spenders, Kimberly, Clark, Brian Wieser, Groupe, IPG, Arthur Sadoun, It's, they're Organizations: Companies, Meta, Google, PepsiCo, Wall, Tech, Microsoft, US Commerce Department Locations: Madison

☆ Comcast beats expectations as higher prices offset slowing broadband growth
▼ + stars: | 2023-07-27 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +5 min

Comcast beat analyst estimates on Thursday when it reported its second-quarter results, as higher pricing helped offset a continued slowdown in its broadband business. The company now groups its Xfinity-branded broadband, cable TV and wireless services with its U.K.-based Sky. Higher average rates helped to offset second-quarter subscriber losses, leading to broadband revenue growth of 4.4%. Comcast and its peers have experienced slowing growth in the broadband segment following quarters of robust gains during the early days of the Covid pandemic. The drop in domestic advertising was largely due to lower revenue at NBCUniversal's TV networks, which was partially offset by the leap in Peacock revenue.

Persons: Peacock, Cord, Bob Iger, NBCUniversal, Mario Organizations: Comcast, Refinitiv, Disney, USA Network, Bravo, Premier League soccer, Peacock, Sky Sports, Revenue, Mario Bros, Super Nintendo, CNBC Locations: Beijing, Japan, Orlando, Florida

☆ A top Warner Bros. Discovery ad sales exec has exited, and insiders say rumors are flying of layoffs and changes as early as next week
▼ + stars: | 2023-07-26 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Insiders are speculating more layoffs and organizational changes are on the way. The media giant is wrapping its ad sales upfront period, where sales have been soft across the industry. Discovery has parted ways with another top ad sales exec, and insiders are speculating that more layoffs and changes are on the way. He's also a vet of Hulu ad sales and active in digital advertising, serving on the board of trade group the Interactive Advertising Bureau. Keller's exit is the second big WBD ad sales departure this year; John Dailey stepped down from his position as SVP of ad sales in March.

Persons: Discovery's, salespeople, Jim Keller, Jon Steinlauf —, Keller, He's, WBD, Keller didn't, Chris Licht, Steinlauf, David Zaslav, John Dailey Organizations: Warner Bros, Insiders, HBO Max, Hulu, Interactive, CNN, Discovery Locations: Discovery

☆ The media industry is in turmoil, and that's not changing anytime soon
▼ + stars: | 2023-07-17 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +11 min

All of this turmoil will be on investors' minds as the media industry kicks off its earnings season this week, with Netflix up first on Wednesday. Netflix, with a new advertising model and push to stop password sharing, looks the best positioned compared with legacy media giants. At the top of the list is contending with Disney's TV networks, as that part of the business appears to be in a worse state than Iger had imagined. The labor fight blew up just as the industry has moved away from streaming growth at all costs. Last week's ruling from a federal judge that Microsoft's $68.7 billion acquisition of game publisher Activision Blizzard should move forward serves as a rare piece of good news for the media industry.

Persons: Mike Blake, Bob Iger, Iger, Bob Iger's, Michael Nathanson, SVB, CNBC's David Faber, Nathanson, Producers –, Mark Boidman, Ross Benes, Benes, Comcast's NBCUniversal, Solomon, Boidman, Random, Paramount's Simon, Schuster, Tegna, Jason Anderson, Peter Liguori, Anderson, HBO Max, Homer, Marge Getty Organizations: Guild of America, Netflix, Alliance, Producers, Reuters, Disney, Disney's, Paramount Global, Comcast, Warner Bros, American Federation of Television, Radio Artists, Media, Solomon Partners, CNBC, Hollywood, Intelligence, ABC, Paramount, BET, NBC Sports, USA, Discovery, Activision, Federal Trade Commission, dealmaking, Microsoft, Tribune Media, Max, HBO, Amazon, MGM, Sky, Fox Corp, FOX Locations: Los Angeles , California, U.S, MoffettNathanson, Hulu

☆ Essence Magazine was meant to be a place for 'Black girl magic.' Internally, some employees say it was more like 'Black girl tragic.'
▼ + stars: | 2023-07-13 | by ( Yoonji Han | ) www.businessinsider.com time to read: +34 min

"Essence is the most deceptive Black media company in America. Essence Magazine was first published in 1970 at a time when Black business and civil rights leaders called for greater self-determination and empowerment. The magazine was the brainchild of a group of four Black businessmen who identified a lack of publications for Black women in America. "And that is to serve Black women deeply, to serve women of color in a way that no one else has thought about." Essence CEO Michelle Ebanks, Richelieu Dennis, and Essence chief content & creative officer Moana Luu at the 2020 13th Annual ESSENCE Black Women in Hollywood luncheon.

Persons: Richelieu Dennis, Dennis, Susan Taylor, Taylor, —, Jason Kempin, wasn't, Essence Communications Michelle Ebanks, Rich Dennis, Arturo Holmes, Margarita Corporan, Forbes, let's, Black, didn't, Sandra Okerulu, Michelle Ebanks, Luu, Moana, Rich Polk, Wears, Danielle Young, Julee Wilson, Candace Montgomery, Wilson, Montgomery, Martha, Martha Dennis, Rechelle, Sophia, Richelyna, Alan Lescht, bristled, Ebanks, Joy Collins Profet, Readers, Essence's, Collins Profet, Caroline Wanga, — it's, Wanga, unappreciated, Travis Montaque, cofounders, Lionel Hahn, Yesha Callahan, Rich, That's what's, Yoonji Han Organizations: Black, Essence Magazine, Time Inc, Vogue, Sports, Essence Communications, Entertainment, New York Times, Meredith Corporation, Brands, Ventures, Upfronts, Babson College, The, Depot, PepsiCo, Accenture, Unilever, Inc, Magazine, Magazine's, Penske Media, Getty, Essence Ventures, Afropunk, Vice Media, Black Entertainment Television, Digital, Sports Illustrated, Media, Fortress Investment, NASDAQ, Trace Media, texturism, Hamptons, Readers, Employees, Staff, BET, Culture, Democracy, Inkwell, Essence Locations: America, Black, Liberia, Queens, shea, Moana Luu, Martinique, France, Paris, Philippines, Hollywood, Industry City, Brooklyn, Cannes

☆ Former Essence Magazine employees say they witnessed a 'hellish' and 'dehumanizing' culture at the leading publication for Black women in America
▼ + stars: | 2023-07-13 | by ( Yoonji Han | ) www.businessinsider.com time to read: +34 min

On June 28, 2020, a group of women using the name Black Females Anonymous published a damning public letter that shook Essence magazine, the leading publication for Black women in America, to the core. Essence magazine was launched in 1970 at a time when Black business and civil-rights leaders called for greater self-determination and empowerment. The magazine was the brainchild of a group of four Black businessmen who identified a lack of publications for Black women in America. "And that is to serve Black women deeply, to serve women of color in a way that no one else has thought about." Essence CEO Michelle Ebanks, Dennis, and Essence chief content and creative officer, Moana Luu, at the 2020 13th Annual Essence Black Women in Hollywood luncheon.

Persons: Richelieu Dennis, Dennis, haven't, Susan Taylor, Taylor, —, Jason Kempin, wasn't, Michelle Ebanks, Rich Dennis, Arturo Holmes, Margarita Corporan, Forbes, let's, didn't, Sandra Okerulu, Ebanks, Luu, Moana, Rich Polk, Wears, Danielle Young, Julee Wilson, Candace Montgomery, Wilson, Montgomery, Martha, Martha Dennis, Rechelle, Sophia, Richelyna, Alan Lescht, bristled, Joy Collins Profet, Readers, Essence's, Collins Profet, Caroline Wanga, — it's, Wanga, unappreciated, Travis Montaque, cofounders, Lionel Hahn, Yesha Callahan, Rich, That's what's, Yoonji Han Organizations: Black, Time Inc, Vogue, Sports, Essence Communications, Entertainment, New York Times, Meredith Corporation, Essence, Inc, Brands, Ventures, Upfronts, Babson College, The, Depot, PepsiCo, Accenture, Unilever, Magazine, Magazine's, Penske Media, Getty, Essence Ventures, Afropunk, Vice Media, Black Entertainment Television, Digital, Sports Illustrated, Media, Fortress Investment, NASDAQ, Trace Media, texturism, Readers, Employees, Staff, BET, Culture, Democracy, Inkwell Locations: America, Black, Liberia, Queens, shea, Moana Luu, Martinique, France, Paris, Philippines, Hollywood, Industry City, Brooklyn, Cannes

☆ JPMorgan hikes Netflix price target, says password sharing crackdown can drive revenue growth
▼ + stars: | 2023-06-07 | by ( Sarah Min | ) www.cnbc.com time to read: +2 min

This comes after Netflix said at its Upfront presentation last month that the company's ad-supported tier and password sharing crackdown are gaining traction. The analyst forecasts total paid sharing revenue of $2.4 billion in 2024 and $3.5 billion in 2025. We now model GAAP EPS of $15.40 in 2024 & $18.89 in 2025, along [with free cash flow] of $6.0B in 2024 & $8.6B in 2025," Anmuth wrote. Netflix shares are trending higher this quarter, up more than 15%, while the S & P 500 climbed 4%. JPMorgan was not the only Wall Street firm to hike its price target on Netflix.

Persons: Doug Anmuth, Anmuth, Wells Fargo's Steven Cahall, — CNBC's Michael Bloom Organizations: Netflix, JPMorgan Locations: Tuesday's

☆ TV’s Annual Upfronts Were Light on Stars, Heavy on Drama (and Not the Scripted Kind)
▼ + stars: | 2023-05-20 | by ( Megan Graham | Patrick Coffee | ) www.wsj.com time to read: 1 min

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☆ Desperate for streaming profits, media giants look to a soft ad market for help
▼ + stars: | 2023-05-20 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +8 min

(AP Photo/Universal Pictures) Photo Credit: Universal Pictures/Tippett StudioAfter spending years amassing streaming subscribers at great cost, media companies now need to make some profits. Look no further for proof of that than the most recent annual Upfronts, the events where media companies like Fox Corp ., Warner Bros. During Disney's earnings call earlier this month, CEO Bob Iger put new emphasis on ad-supported streaming. 'We need ads'There's been an uptick of consumers signing up for ad-supported streaming subscriptions. But media companies are struggling with the question of whether ad-tier subscriptions make up for other losses.

☆ YouTube's subscription business is already a third the size of Netflix
▼ + stars: | 2023-05-19 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

YouTube's subscription revenue is a third the size of Netflix's, according to asset management firm AllianceBernstein. Asset management firm AlliacneBernstein did the math and noticed that YouTube's last four quarters of ad revenue was $29 billion, which puts its subscriptions revenue at $11 billion. YouTube's ad revenue had declined for three consecutive quarters, dipping 2.6% to $6.7 billion in the last quarter. "We really want to be a platform for all things video," Mohan said. Bolstering the creator aspect around NFL Sunday Ticket will also help YouTube's ad business, Mohan said.

☆ 10 Things in Tech: Apple's upcoming 'Reality' headset, BookTok drives book sales, and more
▼ + stars: | 2023-05-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

AI startup cloud deals by Microsoft, Google, and Amazon are ringing "accounting alarm bells" across Silicon Valley over revenue "round-tripping." As Big Tech firms invest in AI startups in exchange for commitments to use their cloud services, some investors question whether those arrangements are artificially inflating cloud revenue growth. A former Apple marketing executive predicts the company's upcoming "Reality" headset risks being "one of the greatest tech flops of all time." How the BookTok phenomenon helped send book sales to an all-time high and reignite a love for reading. Read on to find out more about what you can use the AI app for.

☆ YouTube's top exec Neal Mohan revealed its total revenues were $40 billion last year
▼ + stars: | 2023-05-18 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

YouTube's revenue last year was $40 billion mostly from ads, its chief Neal Mohan said at a recent conference. Newly appointed YouTube chief Neal Mohan said the company's revenue was $40 billion in revenue over the last twelve months. He declined to split out YouTube's revenue between ads and subscription products, like YouTube TV, Premium, and Music. YouTube's ad revenue had declined for three consecutive quarters, dipping 2.6% to $6.7 billion in the last quarter. Bolstering the creator aspect around NFL Sunday Ticket will also help YouTube's ad business, Mohan said.

☆ Netflix stock jumps 10% on signs that its new ad-based subscription plan is booming
▼ + stars: | 2023-05-18 | by ( Filip De Mott | ) www.businessinsider.com time to read: +2 min

Netflix told advertising executives that its new ad-based plan has 5 million active users. Sign up for our newsletter to get the inside scoop on what traders are talking about — delivered daily to your inbox. On Wednesday, the company presented advertising executives at the industry's so-called upfronts with the first insights into the new tier, disclosing that it had 5 million monthly active users. In March, Bloomberg reported that the $7-per-month ad option had 1 million monthly active users after its first two months. Because monthly active users can include several people using the same subscription, analysts at Evercore estimated that the 5 million MAUs Netflix reported translates to 2 million-3 million subscription accounts.

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